Doll 10

Effortlash XL Lash Expanding Mascara

Regular price $24.00 Sale price $14.40

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What is It (Description): Effortlash XL is our next generation mascara that combines a unique vitamin-infused gel formula & a custom-designed brush that uses over 400 bristles to create your most incredible lashes. Its advanced design provides 6 instant benefits in one step: It adds volume, length, curl, condition, style, and separation with a single stroke while remaining weightless. Lashes appear instantly thicker, longer, and voluminous with incredible definition. 11.5 mL / 0.38 fl. oz. Made in Italy.

What it Does (Why we love it):  Every single lash is precisely separated without clumping or flaking. Always cruelty-free and always formulated without ingredients that will hurt your lashes! Powered by lash conditioners like pro-vitamins and biotin, this mascara provides lashes with the nutrients they need to grow long and strong.

How Do I use it:  Starting at the base of your lashes, position the wand horizontally and wiggle from side to side from base to tip to coat lashes.  Repeat on bottom lashes if desired.


Always cruelty-free and formulated without Parabens, Phthalates & Sulfates

Powered by skin-loving ingredients 

  • Biotin strengthens lashes
  • Vitamin B supports healthy lash growth
  • Hyaluronic Filling Spheres provide creamy color that glides on the skin
  • Pro-Vitamin B5 improves the appearance of lash growth

Which skin type is it good for?

✔ Normal

✔ Oily

✔ Combination

✔ Dry

✔ Sensitive

Immediately after application:

  • 96% of consumers said this mascara dramatically increased the volume of lashes.
  • 96% of consumers said this mascara is better than false lashes.
  • 100% of consumers said this mascara instantly gave my lashes curl and lift.